In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
But what does it mean to talk about a 'topical map' in Local SEO? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The success of a topical map is determined by how well it targets the search queries of your audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
To put this into action, you first need to conduct keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
The advantages of using a topical map in a local SEO read more strategy are far-reaching. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.